Marketing Research
Our colleagues use their extensive global knowledge to further the field of marketing.
Drawing on the Evolutionary Theory of Loneliness and Social Interaction Theory
This research explores the social and psychological factors of technology use. It also covers its impact on emotions and behaviours.
The project develops arguments on the benefits of mitigating loneliness. We examine how technology and businesses may have played critical roles in interventions.
This project is led by Dr Qionglei Yu, Reader in Marketing.
Researching plastic waste and the circular economy
Dr Josephine Go Jefferies hosted interactive exhibits from academics, business, and local government. Exhibits matched the theme of “Assessing local knowledge of plastic packaging waste”.
This project was in collaboration with colleagues working in Chemical Engineering.
The National Innovation Centre for Rural Enterprise
The centre seeks to foster an enterprising countryside. It undertakes research, innovation, and policy exchange activities. Its research includes both qualitative and quantitative research. Recent work includes:
- improving the sustainability of community spaces
- the adoption of e-cargo bike delivery services
Our staff
Full profiles of all our staff and students can be found on our staff page. They include their contact details as well as information on their background, teaching and publications.
If you have an interest in our work and wish to explore collaboration opportunities, please feel free to contact our colleagues directly.